Regional Transit Measure script

If it’s a voicemail

Hi [THEIR NAME], my name is [YOUR NAME] and I am a volunteer with Seamless Bay Area! With Election Day just 7 weeks away, we are really looking for your support to pass the Regional Transit Funding Measure. Please check your inbox for an email from Seamless Bay Area or Transbay Coalition for more information on how you can help volunteer by phonebanking or door knocking in the community to get the word out to voters. Thank you!

IF IT’S BUSY/NON OPERATIONAL:

Mark as busy / non operational in the Google Sheet

If they pick up

Hi I’m [YOUR NAME], volunteering with Seamless Bay Area, calling for [THEIR NAME] about the transit funding measure?

(wait for them to respond in some way)

(acknowledge and build from their response)

IF IT’S WRONG NUMBER:

So sorry; we will take this number off our list! Have a nice evening!

IF THEY SAY NOW IS NOT A GOOD TIME TO TALK:

Ah totally understand! When is a good time to give you a call back?

(Write down when they say is a good time to call back on google sheet)

Great, we will make sure to give you another call! Have a nice evening and talk soon!

IF NEUTRAL OR POSITIVE RESPONSE:

Great! Yeah, there are only 7 weeks left until the election and there is a lot left to do to pass the Regional Transit Measure which is why I’m calling.

As you know, passing the regional transit measure is critical to stop huge cuts to

  • (If calling East Bay) BART, bus, and paratransit service that our communities depend on.
  • (If calling San Mateo and Santa Clara County) Caltrain, bus, and paratransit service that our communities depend on.

We can win this ( their name_), but we’ve got to reach out to a lot of voters, and we really need your help! Every day for the next 7 weeks we have phone banking and canvassing opportunities where you can join in and help get the word out to voters.

The phone banking shifts are in the early evening Monday through Thursday for about an hour, while canvassing and tabling are in the morning and middle of the day on weekends.

I’m hoping we can sign you up for at least 3 shifts across the next 7 weeks. What days work for you to join a phone bank to help save the Bay’s transit?

(wait for their response)

If they say yes or start listing dates

Ok, so sounds like what works for you is (repeat the dates back to them, talk them gently through their schedule). That’s awesome, thank you so much. That’s great that you can be there for those dates, I’ll text you the link to sign up. Is this your cell?

After they’ve confirmed cell

Invite them to the action on Thursday the 17th

Great! Thanks so much for being a champion for transit! Also, this thursday the 17th, we are having a day of action for the regional transit measure across all five counties:

In Oakland at 8am there is a launch at Frank Ogawa Plaza

In San Jose at noon, there is a launch at San Jose State

Starting in Orinda at 4:30pm , there is a BART crawl towards Concord

In San Francisco at 4:30pm , there is a rally and BART crawl starting at the cable car turnaround on Powell St.

And finally in Millbrae at 5pm there is a rally at the Millbrae Caltrain/BART station.

Which of these can you make? (Wait for response)

IF YES: Great, same link works and I will be sending it to you shortly!

If NO: No worries! Thank you again for helping out.

I’m gonna keep up my phonebanking shift to recruit more volunteers to pass the measures! Thanks and goodnight

If they say not sure/not ready

(Respond based off what they said and bring them back to the topic)

If they need re-introduction/reminder: Oh no worries, and yeah, a lot is going on these days. The short version is transit in the Bay Area is severely underfunded, the federal government isn’t helping, and the state government just cut transit funding by a few hundred million dollars. And while more people are riding transit than before the pandemic, the trips per person is down.

So someone who took transit 5 or 6 days a week might only be doing it 2 or 3 times a week. Transit is still essential and there is a million transit trips a day in the Bay, but that means our transit agencies face huge drops in revenue so:

BART will be forced to cut service by 70%, close 15 stations, and raise fares
CALTRAIN will be forced to stop weekend service and run trains only once an hour

And the same goes for bus and paratransit too throughout the Bay. So we are trying to pass the Regional Transit Measure which would stop cuts, help improve service, and help fund every transit agency in the 5 bay area counties through raising a billion dollars a year from a half percent sales tax.

It’s on the ballot this November and we need a majority vote across the region to pass it, which means we’ve got to talk with a lot of folks. So I’m hoping you can help us get the word out either a phone bank or a canvassing shift sometime in the next 7 weeks. What days work for you to help talk with voters?

If they say send me info and I’ll check my calendar

I’ll be happy to send you the link to the calendar so you can see what works for you. We’ve got this number for you. Is this an okay number to text you at? (make any necessary corrections). Great, I’ll send over the calendar of events and maybe I’ll see you at one of them! And if you’re able to bring someone you know to one of the events or pass along the invite, that helps too. Thanks and have a great night!

Invite them to the action on Thursday the 17th

Great! Thanks so much for being a champion for transit! Also, this thursday the 17th, we are having a day of action for the regional transit measure across all five counties:

In Oakland at 8am there is a launch at Frank Ogawa Plaza

In San Jose at noon, there is a launch at San Jose State

Starting in Orinda at 4:30pm , there is a BART crawl towards Concord

In San Francisco at 4:30pm , there is a rally and BART crawl starting at the cable car turnaround on Powell St.

And finally in Millbrae at 5pm there is a rally at the Millbrae Caltrain/BART station.

Which of these can you make? (Wait for response)

IF YES: Great, we can get you signed up for that

If NO: No worries! Thank you again for helping out.

I’m gonna keep up my phonebanking shift to recruit more volunteers to pass the measures! Thanks and goodnight

If they give a “soft” no (e.g. that’s not my sort of thing)

Yeah, I hear you. Phone banking isn’t usually my thing either, but desperate times! We’ll keep you posted about opportunities and if things shift for you, great, the door is always open and we need all the help we can get.

In the meantime, have you had a chance to check out the Transit Month calendar of events yet? There are all sorts of fun transit-related events going on this month that are worth checking out. I’ll be happy to send you the link to the calendar so you can see which interests you. We’ve got (read off their email address – spelling it out to them) for you. Do we have that right? (make any necessary corrections). Great, I’ll send over the calendar of events and maybe I’ll see you at one of them! And if you’re able to bring someone you know to one of the events or pass along the invite, that helps too. Thanks and have a good night

Text Message:

Hi! It’s [YOUR NAME] with Seamless Bay Area! Here is the link to transit month events across the Bay Area: ca.transitmonth.org

If they give a “firm” no

Ok, thanks for letting me know. Have a good night

Text Message:

Hi this is [YOUR NAME] from Seamless Bay Area/Transbay Coalition! Here is the link to the event calendar: luma.com/connectbayarea . Thank you so much for your time!

Extra Information

You don’t need to pre-emptively explain things! If someone wants to sign up because they are eager to save transit, let them sign up

If they ask some form of “how is this funded”
  • It’s a half a percent sales tax, which applies to buying stuff, like a pair of shoes, which if they were $70, would now cost an extra 35 cents in order to keep transit throughout the Bay running, but services like hair cuts, or rent or insurance or electric bills aren’t changed. All in all a pretty good deal to stop big cuts to transit.
  • (Especially if you’re talking with a San Francisco voter, note that it’s a 1 percent sales tax in San Francisco, but half a percent in Alameda, Contra Costa, San Mateo, and Santa Clara counties)
If they ask “why is it a sales tax”
  • To have a measure that is multiple counties AND multiple agencies, we needed to get an authorizing law passed in Sacramento
  • Otherwise, it'd be a BART measure but bus service wouldn't get funded. or it'd be a _name a county__measure but who funds BART to run service in the other counties? Our systems are regional and interconnected so we have to fund it as a regional/interconnected basis
  • Getting a law passed in Sacramento meant that Gov Gavin Newsom had to sign it so it had to be a sales tax – but for most people we’re talking about $8 or $10 a month to save all the transit in the Bay Area – compared to how much it’d cost us in gas, traffic, and parking to NOT have transit, this is well worth it – so we’d love your support!

Some rare but reoccurring questions that may come up and their answers

How did you get my number?

At some point you signed up for the Seamless Bay Area or Transbay Coalition email list – probably from registering for an event of theirs like a webinar or signing a petition and giving them your phone number for calls like this.

What is the money used for?

It is used to run transit service in the 5 counties. It’s based on a law that passed last year which specified what the money goes for, and includes an oversight committee and efficiency study

If they ask a question you don’t know:

Tell them you don’t know, that you’re a volunteer, why you support the measure, ask for support, and direct them to ConnectBayArea.com